An LED neon sign is a modern solution for businesses that want to enhance their visibility, engagement, and branding. Custom LED neon signs are the most appropriate advertising tools for companies that face stiff rivalry. These signs are sparkly and easy to read from a distance. They attract prospective customers throughout the day.
LED neon signage is a better advertising option than blinking lights, billboards, banners, or vivid house paints. If your business is not doing well lately, consider installing LED neon signage to attract customers. This article reveals why custom LED neon signs are a must-have advertising tool for your business.
Why Custom LED Neon Signs are better than Neon Glass Tubes
Neon signs consisting of LED (light emitting diodes) are all the rage now. People are gradually turning their attention away from the gas-filled glass tubes that emerged in the twentieth century. One reason for this is that a custom LED neon sign uses a more advanced lighting technology that conserves energy.
Moreover, this signage is cheaper than the fragile neon glass tube. Its bendable silicon tubing can withstand breakage and harsh weather elements. In addition, the tubing is flexible enough to bend into different shapes and patterns. Their customizable designs make them suitable for all business types and sizes.
Top 10 Reasons for Adopting Custom LED Neon Sign
1. Unrivalled Visual Appeal
An LED neon sign is more visually appealing than any static signage. Visual appeal is what most businesses aim at when installing LED neon signs. Their vibrancy and charm act as a magnet for customers. If you customize your design creatively, it will attain your most crucial goals. A custom neon sign logo is a good option for creating brand awareness.
It will showcase your business logo in a way that people can remember forever. Since these signs shine from afar, they are some of the top advertising instruments to mount in crowded areas.
2. Creates Brand Awareness and Recognition
Potential customers need to know the specific element that sets your brand apart. They need to identify something unique similar businesses in your street do not have. Unfortunately, prospective customers cannot figure this out alone; they need your help. This is where a promotional tool such as the custom LED neon sign comes in.
It can help you define and demonstrate your brand image to potential customers. When they see your business logo, name, or special message magnified by the neon light, they will keep it in their memories. If they ever need an item that you supply, they will retrieve the content from their minds.
An LED neon sign ensures consistency by displaying the same content repeatedly. Hence, it is what you need to reinforce your brand identity. People can seldom forget where they saw a vibrant and pretty neon sign, which enhances brand recognition.
3. Conserves Energy
If you compare traditional neon lights with an LED neon sign, the latter conserves more energy. It is more energy efficient because of the advanced LED technology. As energy costs increase, entrepreneurs need solid ways to lower their utility costs.
LED neon signs are the answer because they consume less energy than neon tubes. They also produce light without heating up, allowing businesses to leave them on overnight.
4. Long-lasting, Low Maintenance Options
An LED neon sign has a longer lifespan of more than 50,000 hours. This signboard can serve you for years without requiring a replacement. On the other hand, neon gas glass tubes are fragile and harder to handle and maintain.
Since LED neon signs consist of flexible neon tubing, they can resist breakage from impacts. They stay intact even when dropped. Neon business signs are weather-resistant, meaning they can remain sturdy and useful during the cold and hot seasons.
5. Catchy Even at Night
Most businesses get busier at night, including bars, restaurants, and supermarkets. If night hours are your most profitable, you should install an LED neon sign at your shopfront. People will not miss its vivid radiance as it is visible from afar.
If you place it strategically, the signage will glow beautifully in the dark. The striking glow will lead even impulse buyers into your shop.
6. Allows Flexible Marketing through Customization
An LED neon sign is not a static marketing instrument. You can customize it accordingly to fit the new audiences you are targeting. For instance, you can use a vibrant neon sign to inform shoppers about a newly opened shop branch, warehouse, station, etc.
To do this, you need to use location-based phrases to help people know where to find you. If you have upcoming events, promotions, or offers, you can customize an existing neon sign with this content. This is a reliable tool for dynamic marketing, as you can adapt it to your seasonal offers, new arrivals, or upcoming events.
7. An All-encompassing Advertising tool for Businesses
A custom LED neon sign is a versatile, all-encompassing advertising tool. You can get it regardless of your industry or sector. Most consumers of the LED neon signs are:
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Retail Stores - Whether your shop sells apparel, shoes, jewelry, home appliances, or beauty products, custom light up signs for business can improve the ambiance and draw attention. If you want passersby to notice your retail store, make a shop front LED neon signage. Perhaps you have an upcoming product or service you want to show existing customers. All you have to do is hang an indoor neon sign on a wall or place it on the counter. It will improve the shop’s interior décor and convey the intended information.
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Company Offices – An easy way to improve the ambiance of your corporate office is to add a custom LED neon sign. It can make any ordinary-looking office overwhelmingly gorgeous. Ensure this neon sign has the company's most important core value or motivational quote. This signage will continuously motivate employees to be more productive, collaborative, and creative. Another way to reinforce your brand identity is to make a company logo and name LED neon signboard and place it outside. The more onlookers read the signage, the faster they will save it in their minds.
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Bars, Cafes, and Restaurants – If you own a bar, club, restaurant, or café, an LED neon sign is among the most reliable advertising methods. You can use it to display your business name or highlight your menu. Neon signs can help you grab attention for a business that people cannot find easily because of its hidden positioning. Perhaps your bar is on the second floor and most people do not even know it exists. You can make a directional neon sign to help prospective buyers reach your doorstep.
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Beauty Spas and Salons - These businesses target people who want to relax their minds and improve their physical appearances. Thus, they use the glowing neon signs to create the most serene and relaxing environment for their customers.
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Fitness Centers – Businesses like Gyms attract prospects to their fitness centers with neon signs. They include slogans that encourage people to lose weight and get fit by exercising.
8. Free Publicity on Social Media
As an entrepreneur, you understand how crucial social media marketing is to business growth and popularity. Posting content your audience can relate to is unavoidable if you want to attract a larger following on social media sites.
One way to get free publicity is to create a neon sign for your upcoming event. Place it in the photo booth to enhance its backdrop and encourage your guests to take as many photos as possible. Ensure you focus on the inscription to inspire and entertain your guests.
Once your guests take photos, they can share and re-share them on social media. In return, they will offer you free advertising where you need it the most these days. You can also request your guests to tag you on their pages to increase reach.
9. Affordable Advertising Tool
An LED neon sign can stay active for 24 hours. You can use it to advertise your business at night and during the day. A custom neon signage will display your business throughout its life if you do not remove it.
Since it is energy-efficient, the signage does not increase your energy bills. Other advantages of LED neon signs include:
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It takes years before it requires a repair or replacement.
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It is a one-time investment without recurring costs.
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LED neon signage is renewable.
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LED neon signs offer many customization options, allowing you to design suitable signage for your brand.
10. Take Advantage of Color Psychology
People react differently to various colors. If you understand how colors affect people’s thoughts, you can make valuable LED neon signs. For instance, bright and warm colors like orange, yellow, and red can evoke love, excitement, energy, anger, warmth, and other emotions.
Dull colors like green, purple, and blue can trigger feelings of calmness and peace. If you have a spa or hospital, you can choose blue or green colors for your LED neon sign. On the other hand, warm colors are ideal for a fast-food business where urgency and energy are necessary. Purple signifies opulence and class, making it suitable for a designer fashion brand’s neon sign.
Conclusion
An LED neon sign can change your business in an instant. It can make it more visible and accessible to prospective buyers. Also, use the signage to promote your business within the store and outdoors. It is durable, easy to maintain, and cost-effective. If you used neon signs for advertisement, this is your golden opportunity to try them.